FIRETRAP OPPORTUNITIES

PR and Event Executive

Division:

Firetrap

Location:

One Western Avenue Business Park Mansfield Road W3 0BZ

Job Purpose:

 

 

Setting marketing and brand strategy for Firetrap  Identifying KPI's and KAP's to increase brand equity, brand awareness, brand value and drive growth through wholesale, retail and online.

Reporting to:

Marketing Manager

Role and Responsibilities:

 Responsible for management of IPR

  • Develop seasonal PR strategy alongside Marketing Manager and PR agency
  • Communicate key data and results within the business
  • Supply agency with seasonal tools, brand information, product updates & stories, store activity etc
  • Daily point of contact for PR agencies
  • Work with agency to develop a calendar of trade and consumer news
  • Ensure a direct link between PR plan and store locations & product drops
  • Monitor monthly reports and feed back to business
  • Secure weekly meetings with key media to update them on brand news
  • Work with agency on seasonal press days
  • Manage and select samples for agency with intern/Marketing Assistant support

 Product Placement

  • Work with agency to develop seasonal product placement strategy
  • Develop PP opportunities on celebs / festivals / film opps / key movers and shakers throughout the season.
  • Manage stock control and budget
  • Gather testimonials / images where possible and communicate to business

 Advertising Campaign

  • Coordination with Marketing Manager and creative team to manage seasonal advertising campaign
  • Management of budget allocation & timeline
  • Work closely with designer to develop creative concept and direction
  • Select and brief creative team from hair & make up to stylists & photographers
  • Location search
  • Outfit selection
  • Co-ordinate all castings and fittings
  • Direct and manage teams on shoot
  • Work closely with production teams to ensure campaign is delivered on time and on budget
  • Work with photographer image selection
  • Work with retouches on post production
  • Work with graphic designer on seasonal brand advertising guidelines

 Look Book

  • Develop creative brief for look book by working closely with the Marketing Manager and the Design Team
  • Management of the entire creative process from concept to final result
  • Management of budget allocation & timeline
  • Work closely with art director to develop creative concept
  • Select and brief creative team from hair & make up to stylists & photographers
  • Liaise closely with international PR teams, sales , design and retail regarding requirements
  • Co-ordinate all castings &fittings
  • Outfit selection with designers / collate samples
  • Direct and manage teams on shoot
  • Work closely with production teams to ensure look book is delivered on time and on budget
  • Work with photographer on picture edit and final image selection
  • Work closely with retouches on all aspects of post production
  • Manage and brief graphic designers on design and print
  • Oversee all copy for look book
  • Manage distribution process

 Store launches & Regional PR

  • Work with PR agency to develop a robust regional PR support plan
  • Work with IPR to ensure relevant press and celebrity attendance
  • Support retail with new launches
  • Work with and support marketing manager with all launches

 Sponsorship opportunities & Brand partnerships

  • Seek out new and inspiring sponsorship opportunities
  • Project manage all sponsorship opportunities
  • Ensure that partnership drives brand equity, sales and PR
  • Ensure that all activity is fully integrated to support online & retail
  • Ensure that all international PR's are involved in projects where possible
  • Write up feedback report and communicate to partners & the business

 

Skills and Experience:

 

  • Self-starter (motivated) and able to juggle a number of different projects
  • strong both creatively and strategically
  • broad-based marketing experience
  • aware and an active consumer of fashion and fashion media
  • Experience of managing internal teams and external suppliers
  • bright and enthusiastic
  • active and outgoing
  • excellent presentational skills
  • diligent
  • who has the ability to work on their own initiative
  • adept at problem solving
  • financially astute and competent at managing budgets
  • able to set, and keep to agreed deadlines
  • with brilliant organisational skills
  • computer literate - Word & Excel, Power point
  • Outgoing personality
  • Analytical and logical thinker
  • Excellent inter-personal skills
  • Hard-working, organised & flexible

 

The core attitudes of the company:

 

Passionate:

  • About people, about doing a great job, enthusiastic, solution focused, loves fashion and lifestyle, wants to be part of a brand ‘family,

 

Creative:

  • Able to offer alternative solutions, uses knowledge and experience to deal with difficult situations, able to work under own initiative, makes suggestions for better, simpler or cheaper ways of working

 

Honest:

  • Straightforward, tactful and diplomatic, keeps to promises, balanced, gives great feedback

 

Friendly:

  • Builds strong relationships quickly, enjoys being part of a team, collegiate, has a sense of humour, outgoing personality, listens, communicates simply and effectively at all levels

 

Driven:

  • Achievement focused, deadline lead, organised, processed, tenacious, great time planner, sees issues through to completion

 Professional:

  • Represent the company in a professional way, considers both customer and business impacts of decisions made

Benefits:

 

  • Salary between £30 -£35K depending on experience.
  • Pension scheme
  • AXA Business Level 1 Healthcare including travel cover
  • Life Assurance Cover
  • 25 days holiday per annum
  • Generous discount on all WDT branded products (25% off wholesale price)

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